Justin Herald

Entrepreneur, bestselling author and business leader who turned a simple idea into a global brand

Overview

Justin Herald is one of Australia's most respected entrepreneurs, recognised for transforming a single motivational slogan into the internationally successful apparel brand Attitude Inc. A branding expert, author and keynote speaker, Justin shares the lessons learned from building a global business from scratch while overcoming significant personal and professional challenges. His presentations combine humour, honesty and practical insights that inspire audiences to embrace opportunity, develop resilience and pursue ambitious goals.

Who is Justin Herald?

Justin Herald's entrepreneurial journey began in Sydney, where he left school early and faced the challenges of severe dyslexia throughout his youth. Frequently told he would struggle to achieve success, Justin refused to let those limitations define his future. In his twenties, a moment of frustration with workplace negativity inspired him to print the phrase "Attitude is Everything" on a t-shirt. What started as a simple idea quickly evolved into Attitude Inc., a globally recognised clothing brand sold through more than 1,500 retail outlets across multiple continents.

Since building and growing Attitude Inc., Justin has become a bestselling author, business mentor and internationally sought-after speaker. Drawing on firsthand experiences from entrepreneurship, branding and business growth, he helps audiences understand what it takes to overcome setbacks, build momentum and create lasting success.

Career Highlights

• Founder of the internationally successful apparel brand Attitude Inc.
• Built a business distributed through more than 1,500 retail stores worldwide
• Keynote speaker at business, leadership and entrepreneurship events globally
• Bestselling author focused on branding, mindset and business success
• Respected advocate for resilience, perseverance and personal growth
• Mentor and advisor to entrepreneurs, business owners and leadership teams

Key Speaking Themes

• Entrepreneurship and business growth
• Building a memorable personal and company brand
• Resilience, setbacks and learning from failure
• Mindset, motivation and attitude for success
• Leadership, culture and team development
• Identifying opportunities and creating momentum

What Your Audience Will Gain

Justin shares practical lessons from real-world business experience, helping audiences understand the mindset and strategies required to achieve long-term success. Through engaging stories and actionable insights, he demonstrates how challenges can become opportunities, how brands are built from the ground up and why resilience remains one of the most valuable assets in business and life. Audiences leave motivated, energised and equipped with tools they can apply immediately.

Ideal For

• Business and entrepreneurship conferences
• Leadership and professional development events
• Corporate conferences and sales meetings
• Startup, innovation and growth forums
• Schools, universities and youth leadership programmes
• Awards nights, industry events and motivational conferences

Frequently Asked Questions...

What does Justin Herald speak about?
Justin Herald speaks about entrepreneurship, branding, leadership, resilience, mindset, business growth and overcoming adversity.

What is Justin Herald known for?
Justin is best known as the founder of Attitude Inc., the global clothing brand built around the message "Attitude is Everything".

How did Justin Herald build Attitude Inc.?
The business began when Justin printed motivational slogans on t-shirts as a response to workplace negativity. The concept grew into an internationally recognised apparel brand sold worldwide.

What challenges has Justin Herald overcome?
Justin overcame severe dyslexia, self-belief challenges and numerous business obstacles on his journey to building a successful international company.

Why do organisations book Justin Herald as a keynote speaker?
Organisations value Justin's authentic storytelling, entrepreneurial expertise and practical lessons on resilience, leadership and business success.

What can audiences learn from Justin Herald?
Audiences gain insights into branding, entrepreneurship, personal growth, overcoming setbacks and creating opportunities in challenging environments.

Has Justin Herald written any books?
Yes. Justin Herald is a bestselling author who has written extensively on business, branding, mindset and achieving success.

Is Justin Herald available for keynote speaking engagements?
Yes. Justin Herald is available for business conferences, leadership events, corporate programmes and motivational speaking engagements throughout Australia and internationally.