Shira Abel

Behavioural science expert, marketing strategist and keynote speaker on trust, influence and decision-making

Overview

Shira Abel is an internationally recognised keynote speaker, behavioural science expert and marketing strategist who helps organisations understand how people think, decide and act. As the founder and CEO of Hunter & Bard, she works with fast-growing companies and global brands to strengthen trust, shape perception and drive business growth through a deeper understanding of human behaviour. Combining behavioural science with practical marketing expertise, Shira equips audiences with actionable strategies for influencing decisions, building stronger brands and creating lasting customer relationships.

Who is Shira Abel?

Shira Abel is the founder and CEO of Hunter & Bard, a strategic marketing, communications and design agency that supports both scale-ups and enterprise organisations. Throughout her career, she has advised leading businesses across technology, SaaS, finance and professional services, helping them improve brand positioning, customer engagement and growth outcomes.

With an MBA from the prestigious Kellogg School of Management, Shira has built a reputation as a leading authority on the relationship between perception, trust and business performance. Her work focuses on understanding the psychological drivers behind human decision-making and applying those insights to marketing, sales and leadership challenges.

In addition to her consulting work, Shira is a respected educator, podcast host and mentor. She previously taught Marketing for Startups at Tel Aviv-Jaffa Academic College and has mentored entrepreneurs through leading accelerator programmes including 500 Startups and The Alchemist.

Career Highlights

• Founder and CEO of Hunter & Bard
• International keynote speaker across marketing, technology and leadership events
• Creator of the Behavior Engineering Canvas
• Host of the SaaS Insider and ABM Insider podcasts
• MBA graduate from the Kellogg School of Management
• Former Professor of Marketing for Startups at Tel Aviv-Jaffa Academic College
• Mentor with 500 Startups and The Alchemist accelerator programmes
• Advisor to organisations including UL, HERE Mobility, AXA Tech, Allianz and JELD-WEN

Key Speaking Themes

• Perception, trust and decision-making
• Behavioural science in marketing and sales
• Influence and customer psychology
• Brand strategy and business growth
• Account-based marketing and SaaS success
• Leadership, communication and persuasion
• Entrepreneurship and women in technology

What Your Audience Will Gain

Shira helps audiences better understand why people make decisions and how organisations can build trust more effectively. Her presentations provide practical frameworks for influencing behaviour, improving customer engagement and strengthening brand positioning. Audiences leave with actionable insights they can immediately apply to marketing, sales, leadership and business growth initiatives.

Ideal For

• Marketing and sales conferences
• B2B and SaaS industry events
• Leadership and business strategy summits
• Technology and innovation forums
• Women in business and leadership events
• Start-up, entrepreneurship and growth conferences

Frequently Asked Questions...

What does Shira Abel speak about?
Shira Abel speaks about behavioural science, trust, influence, decision-making, marketing, branding, leadership and business growth.

Who is Shira Abel?
Shira Abel is a behavioural science expert, keynote speaker, marketing strategist and founder of Hunter & Bard.

What is Hunter & Bard?
Hunter & Bard is the strategic marketing, communications and design agency founded by Shira Abel that works with scale-ups and enterprise organisations worldwide.

What is the Behavior Engineering Canvas?
The Behavior Engineering Canvas is a framework developed by Shira to help organisations design experiences, campaigns and strategies that positively influence behaviour.

What industries does Shira Abel work with?
Shira works extensively with technology, SaaS, finance, professional services and growth-focused organisations.

Has Shira Abel spoken internationally?
Yes. Shira has delivered keynote presentations, workshops and leadership sessions throughout North America, Europe, Asia Pacific and the Middle East.

Why do organisations book Shira Abel as a keynote speaker?
Organisations value Shira's ability to combine behavioural science with practical business strategy, helping audiences better understand influence, trust and customer behaviour.

Is Shira Abel available for keynote speaking engagements and workshops?
Yes. Shira Abel is available for keynote presentations, leadership events, workshops, panels and conferences internationally.