Adam Ferrier

Consumer psychologist, behavioural economics expert and creative thinker helping organisations influence behaviour and drive growth

Overview

Adam Ferrier is one of Australia's foremost experts in consumer psychology, behavioural economics and creative strategy. As the founder of Thinkerbell, the agency behind the concept of "measured magic", Adam helps organisations better understand human behaviour and apply that knowledge to marketing, leadership, innovation and business performance. Blending behavioural science with creativity, he delivers practical insights that help brands, leaders and teams influence decisions, spark engagement and create meaningful change.

Who is Adam Ferrier?

Adam Ferrier is a consumer psychologist, author, media commentator and entrepreneur whose career has focused on understanding why people think, feel and behave the way they do. As founder of Thinkerbell, he has built one of Australia's most awarded and respected creative agencies, helping organisations solve complex business challenges through a combination of evidence-based psychology and innovative thinking.

His expertise spans advertising, behavioural economics, branding, leadership and organisational change. Adam is widely recognised for translating academic research into practical strategies that improve communication, customer engagement and business outcomes. Beyond his agency work, he is a bestselling author, regular media contributor and sought-after keynote speaker known for challenging conventional thinking with humour, intelligence and fresh perspectives.

Career Highlights

• Founder of Thinkerbell, one of Australia's most awarded creative agencies
• Thinkerbell recognised as the world's number one creative agency by BestAds in 2021
• Leading authority on consumer psychology and behavioural economics
• Author of The Advertising Effect and Stop Listening to the Customer
• Winner of Cannes Gold Lion and Gold Effie awards
• Regular panellist and commentator on Gruen, Sunrise and The Project
• Creator of the WARC World Innovation Prize concept
• Co-host of the Black T-Shirts podcast
• Advisor to leading brands on behaviour change, marketing and innovation

Key Speaking Themes

• Behavioural economics and decision making
• Consumer psychology and human behaviour
• Creativity and innovation in business
• Marketing, branding and customer engagement
• Behaviour change through influence and storytelling
• Leadership and unconventional thinking
• Evidence-based communication strategies

What Your Audience Will Gain

Adam helps audiences understand the psychological drivers behind human behaviour and decision making. Through a combination of behavioural science, real-world examples and creative thinking, he provides practical tools for influencing behaviour, improving customer engagement and driving innovation. Audiences leave with fresh perspectives, actionable ideas and a deeper understanding of how creativity and psychology can work together to achieve better results.

Ideal For

• Marketing and advertising conferences
• Leadership and innovation events
• Customer experience and branding forums
• Business growth and strategy conferences
• Media, communications and creative industry events
• Corporate transformation and change programmes

Frequently Asked Questions...

What does Adam Ferrier speak about?
Adam Ferrier speaks about behavioural economics, consumer psychology, creativity, marketing, branding, innovation and behaviour change.

Who is Adam Ferrier?
Adam Ferrier is a consumer psychologist, entrepreneur, author, keynote speaker and founder of Thinkerbell.

What is Thinkerbell?
Thinkerbell is an award-winning creative agency founded by Adam Ferrier that combines behavioural science with creativity to deliver what it calls "measured magic".

What books has Adam Ferrier written?
Adam is the author of The Advertising Effect and Stop Listening to the Customer, both focused on understanding behaviour and improving business performance.

Why is Adam Ferrier considered a leading behavioural expert?
Adam combines expertise in psychology and behavioural economics with decades of experience helping brands and organisations influence behaviour and create meaningful engagement.

What media programmes has Adam Ferrier appeared on?
Adam regularly appears as a commentator and panellist on programs including Gruen, Sunrise and The Project.

Why do organisations book Adam Ferrier as a keynote speaker?
Organisations value Adam's ability to make behavioural science practical, entertaining and relevant while providing actionable insights into leadership, marketing and innovation.

Is Adam Ferrier available for keynote speaking engagements?
Yes. Adam Ferrier is available for conferences, leadership events, innovation forums, workshops and keynote presentations throughout Australia and internationally.